📣 Course 3
Offered by: CSS Infotech AI Academy
Duration: 4 Weeks | Mode: Hybrid (Self-paced + Weekly Live Sessions) | Certificate: Certificate of Completion
💡 Course Overview
This creative and practical course empowers marketers, advertisers, and content professionals to use Generative AI for brand storytelling, social media content, campaigns, and automation.
You’ll learn how to craft high-performing prompts, design AI-assisted visuals, generate marketing copies, and automate repetitive content creation tasks — saving time while enhancing creativity and engagement.
🎯 Learning Outcomes
After completing this course, learners will be able to:
- Understand the role of Gen AI in modern digital marketing.
- Use AI tools to generate compelling ad copies, blogs, visuals, and videos.
- Apply prompt engineering for marketing and creative content.
- Automate social media scheduling and content generation workflows.
- Maintain brand tone and ethics while using AI content.
📅 Weekly Module Plan
Week 1 – Introduction to AI in Digital Marketing
- What is Generative AI and how it’s reshaping marketing
- Case studies from top brands using AI-driven campaigns
- Overview of AI tools for marketing (ChatGPT, Jasper, Canva, Synthesia)
Week 2 – Prompt Engineering for Marketing
- How to write prompts for blogs, SEO content, and ad copies
- Creating product descriptions and A/B testing ad variants
- Hands-on with AI content platforms
Week 3 – Visual & Video Content Generation
- Creating visuals using Midjourney, DALL·E, and Canva AI
- Generating AI-powered product videos using Synthesia or Pika Labs
- Maintaining consistent brand aesthetics with AI tools
Week 4 – Campaign Automation & Ethics
- Using Zapier and Notion AI for campaign automation
- AI in email marketing and CRM workflows
- Ethics and brand safety in AI-generated content
- Final project: Create a full AI-assisted marketing campaign
🧰 Tools & Technologies Used
- ChatGPT / Jasper / Writesonic (text generation)
- Midjourney / DALL·E / Canva AI (image generation)
- Synthesia / Pika Labs (video creation)
- Zapier / Notion AI (workflow automation)
👥 Who Should Attend
- Digital marketers and brand managers
- Social media strategists and influencers
- Marketing agencies and content creators
- Students interested in creative AI applications
🧾 Assessment & Certification
- Weekly creative tasks and one final marketing campaign project
- Completion of all modules earns a Certificate of Completion from CSS Infotech AI Academy
🚀 Call to Action
Transform Your Marketing with AI!
Learn to create high-impact content and campaigns using the power of Generative AI.
👉 [Enroll Now] | 📥 [Download Brochure]
